Behind the brand.
Packaging, founder updates, team moments, and polished product storytelling.
Pop'd Off is building a protein gummy around the realities of youth sports—practice, games, tournaments, travel, school, and everything in between. Fuel made with the next generation in mind, not an adult sports supplement with a kids' label.
Youth sports deserve products developed with youth athletes in mind. Pop'd Off is being built around the realities of practices, tournaments, school schedules, travel, parents, and coaches.
Our goal isn't to put a sports logo on candy or simply shrink an adult supplement. It's to build a product and brand that respects the next generation of athletes—and earns the trust of the parents buying for them.
Make the ingredient list, nutrition panel, serving information, and allergen statements easy to find rather than burying them behind marketing language.
Before launch, published age and serving guidance should match the finalized product label and qualified nutrition guidance—not marketing assumptions.
As dietitian review, testing, manufacturing standards, or other third-party validation are finalized, this is where the supporting details and documentation should live.
Keep performance language factual and product-specific. Parents should understand what is in the bag and why the format exists.

The first Pop'd Off package direction pairs a bright yellow pouch with teal branding and a portable gummy format designed to fit naturally into busy youth sports routines.
The waitlist should feel like membership in the beginning of the brand—not a generic newsletter subscription.
Hear when Pop'd Off becomes available before the broader launch.
Founding Team members can be first to hear about introductory offers when finalized.
Follow product development, packaging, testing milestones, and the road to launch.
Hear about future sampling, giveaways, team programs, and feedback opportunities.
Pop'd Off should live where youth sports actually happen: in backpacks, duffels, carpools, tournament bags, and the ride home.
After joining, we can use sport preferences to make launch updates more relevant to each family.
That promise only means something if the product and company earn parents' trust. Pop'd Off is building toward a youth-sports-specific fueling brand with transparent product information and a format designed for active families.
The visual identity stays athletic rather than childish: black and white at the core, with teal and yellow giving the product energy.
Pre-launch social should show the process, not just the finished product: packaging, taste tests, tournament days, parent feedback, athlete routines, and the road to launch.
Once product sampling begins, this section can become a home for approved community posts, team photos, parent testimonials, and athlete stories.
Join the Founding Team and be first to know when Tropical Blast launches.